LETTERMARKS

The letter mark usually consists of the brand name’s initials and is often a combination of numbers and letters. This short version can also become an alternative brand name, especially for long or difficult terms to pronounce.

WHAT IS A LETTERMARK LOGO?

Letter marks are logos that consist of the company name’s initials, which in most cases is usually too long to be easily remembered. In the brevity lies the flavor and thus also the advantage. Usually, you can find the complete company name written out directly under this abbreviation.

The focus, however, is on the initials and the fonts used. Of course, it has to fit the company and be easy to read. The disadvantage is that these initials have no meaning at first; only on closer inspection do you understand what the company stands for. On the other hand, these letter abbreviations are easy to remember.