MASCOT
Making a mascot the face of your brand is a smart move because, contrary to popular belief, they’re not just an excellent choice for kids’ brands. No matter what company you have, there is a mascot waiting to be unleashed. A mascot can be defined as an illustrated character that represents your company.
WHAT IS A MASCOT LOGO?
Mascots showcase a range of ways to have fun while delivering a message. If you want to show how friendly you are with your customers, this brand mark is a perfect choice—using personable elements, such as familiar characters in playful poses. Regardless of whether your target group is children or you are simply striving to make your brand look more open-minded, this choice will give you a comfortable, warm feeling.
If you are in the childcare business and can get a child to see a friend in your logo, then you’ve all won. Big eyes, cuteness, and anthropomorphism make these mascots please kids of all ages.
MORE ABOUT MASCOTS
Mascot logos are precisely what they sound like: logos that consist primarily of a mascot or an illustrated cartoon character. This type of logo represents a strong spokesperson for the company as the mascot often acts as a kind of brand ambassador.
Many industries use this type of logo; the use depends more on how they have used it and the brand message behind them. However, usually, you will be employed in the entertainment sector as you will often make people smile with your fun, engaging manner. What your mascot is made of is entirely up to you. It would be best if you made it dependent on the message you want to convey with this. Some choose to use mystical or abstract figures; others choose more realistic figures.
