WORD MARKS
A wordmark represents the company logotype as a brand and consists exclusively of letters from the Latin alphabet, numbers, and permitted special characters without color, unique fonts, or pictorial elements. A wordmark is therefore already recognizable as a trademark in standard body text. If it is not clear from the individual company name which company it is, good marketing is again required
WHAT IS A WORD MARK?
Comparable to a letter mark, a wordmark is a font-based logo that focuses solely on the company name. Think Visa and Coca-Cola. Wordmarks work well when the company has a short and unique name. Google’s logo is a perfect example of this. The name itself is catchy and memorable. If it is now combined with good typography, the logo helps create a high recognition level.
As with letter branding, typography is essential here. Since the focus will be on your name, you will need to choose – or design – a font that captures the core message of what your company is doing. For example, fashion labels tend to have clear, elegant fonts that feel high quality, while law firms or government agencies tend to stick with traditional, “heavy” fonts that feel safe.
MORE ABOUT LOGOTYPES
Wordmarks stand out with their unique fonts. Therefore, the selection of the font (font) is crucial. The logos get their specialty from the subtleties in the typography. The essence of the wordmark can be communicated by leaving out or adding details.
Benefits: Your company name is easy to remember as the term is always in the foreground.
A word mark suits you if you start your business and want to make a name for yourself first.
Are you wondering how a text logo can work for you? I have collected some excellent examples that show what to look for when looking for a wordmark for your company.
