COMBINATION MARKS
The ability to distinguish and remember a logo by its name or icon represents a significant factor in achieving a successful logo. By implementing a Combined Logo in brands or products, there is a greater probability that customers can remember already, be it the symbol or the written letters.
WHAT IS A COMBINED LOGO?
Combination Logos, which consist of a combination of text and icon, ideally combine the best of two worlds: The name is directly in the logo and is well remembered, the icon underlines or illustrates the core idea. It should also match the industry in which you are active or highlight something really extraordinary about your company.
Think of the Disney logo: In addition to a unique font for the lettering “Disney,” the castle under which the name is placed will also come to mind.
