TYPOGRAPHY
Typography is the art of arranging a text or a message in a legible and visually appealing composition. It’s an essential design element. The designer is not required to create the letter shapes but works with existing fonts. This process requires the artist to make several decisions, such as choosing the right font, adjusting font size, kerning, and line spacing, and coming up with a layout that makes sense.
TEHRAN
Tehran is a typographic design of the word “Tehran” (Iran’s capital city) written vertically in Farsi. The general concept happened by sketching ideas for a bracelet design made of gold; the main priority was to create a strong connection between the letters while keeping the visual aesthetic and emphasizing readability.
This design was first manufactured for an 18k gold bracelet purpose. And as it became a popular design, it has been brought to the fashion industry and other products.
HICH
Hich (هیچ) is a Persian word meaning nothing; it has been mentioned in several Iranian poems. This Hich is from the famous verse of Molana, also known as Rumi;
“The world is meaningless, and its residents are nothing | You’re nothing do not get involved in pointless things | Do you know what is laid before you afterlife | Love and affection and the rest are null and void” Rumi
